The company was founded by Renso Rosso and his former boss Adriano Goldschmied (of the increasingly popular AG Jeans company) in 1978. Diesel's milestone years include 1985 (Renzo's complete acquisition of the company), 1991(beginning of the international marketing strategy) and 1996 opening of Diesel's first flagship store on New York City's Lexington Ave).

The name Diesel was reportedly chosen because it is pronounced the same in every major language.

This stylish women's collection for myEcommerce demo is produced in extremely limited numbers with constant emphasis on quality and attention to detail plus being exclusive to the UK.

*Note: this product presentation is completely for demonstration purporses and is not a real sale!  All confirmed transactions are not processed